> ## Documentation Index
> Fetch the complete documentation index at: https://developer.adspirer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Strategy-Aware Execution

> How Adspirer agents use persistent strategy documents to ensure every campaign, keyword, and ad aligns with your marketing goals.

# Strategy-Aware Execution

Every Adspirer agent action is informed by your `STRATEGY.md` — a persistent document that captures your marketing strategy and evolves over time.

## How It Works

1. **Setup creates STRATEGY.md** — During onboarding, the agent researches your business and creates a strategy document covering brand positioning, target audience, competitive landscape, and campaign goals.

2. **Every action references it** — When creating campaigns, researching keywords, or writing ad copy, the agent reads `STRATEGY.md` to ensure alignment.

3. **Strategy evolves** — As campaigns run and data comes in, the agent updates `STRATEGY.md` with learnings, performance insights, and refined targeting.

## What STRATEGY.md Contains

| Section                   | Content                                           |
| ------------------------- | ------------------------------------------------- |
| **Business Profile**      | What you do, who you serve, your USPs             |
| **Target Audience**       | Demographics, job titles, industries, pain points |
| **Competitive Landscape** | Key competitors and your differentiation          |
| **Campaign Strategy**     | Goals, budget allocation, platform priorities     |
| **Brand Voice**           | Tone, messaging guidelines, key phrases           |
| **Performance History**   | What's worked, what hasn't, key learnings         |

## Cross-Session Persistence

Unlike a typical AI conversation that forgets context, `STRATEGY.md` persists across sessions. Whether you come back tomorrow or next month, the agent picks up where you left off with full context.

## Multi-Agent Consistency

In environments like Claude Code that support subagents, `STRATEGY.md` ensures consistency. The main agent and any subagents all reference the same strategy document, preventing conflicting campaign decisions.