> ## Documentation Index
> Fetch the complete documentation index at: https://developer.adspirer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Ads Tools

> 20 MCP tools for Meta (Facebook & Instagram) Ads — image, carousel, and video campaigns, audience targeting, and performance analysis.

# Meta Ads Tools

Adspirer provides **20 tools** for Meta Ads management across Facebook and Instagram.

## Campaign Creation

| Tool                            | Description                                   |
| ------------------------------- | --------------------------------------------- |
| `select_meta_campaign_type`     | Choose campaign type (Image, Carousel, Video) |
| `create_meta_image_campaign`    | Create a single-image ad campaign             |
| `create_meta_carousel_campaign` | Create a carousel ad campaign                 |
| `create_meta_video_campaign`    | Create a video ad campaign                    |
| `duplicate_meta_campaign`       | Duplicate an existing campaign                |

## Campaign Management

| Tool                        | Description                         |
| --------------------------- | ----------------------------------- |
| `list_meta_campaigns`       | List all Meta campaigns             |
| `get_meta_campaign_details` | Get detailed campaign configuration |
| `update_meta_campaign`      | Update campaign settings            |
| `pause_meta_campaign`       | Pause a campaign                    |
| `resume_meta_campaign`      | Resume a paused campaign            |

## Ad Sets & Ads

| Tool                 | Description                       |
| -------------------- | --------------------------------- |
| `list_meta_ad_sets`  | List ad sets within a campaign    |
| `add_meta_ad_set`    | Add a new ad set                  |
| `update_meta_ad_set` | Update ad set targeting or budget |
| `list_meta_ads`      | List ads within an ad set         |
| `add_meta_ad`        | Add a new ad creative             |
| `update_meta_ad`     | Update ad content                 |

## Performance & Insights

| Tool                            | Description                                          |
| ------------------------------- | ---------------------------------------------------- |
| `get_meta_campaign_performance` | Get campaign metrics and ROAS                        |
| `get_meta_ad_creatives`         | View creative assets and their performance           |
| `analyze_meta_ad_performance`   | AI analysis of ad creative effectiveness             |
| `analyze_meta_wasted_spend`     | Identify budget waste and optimization opportunities |
| `explain_meta_anomaly`          | AI-powered explanation of performance changes        |
| `detect_meta_creative_fatigue`  | Detect when ad creatives need refreshing             |
| `get_meta_audience_insights`    | Audience demographic and interest insights           |
| `analyze_meta_audiences`        | Deep audience analysis and recommendations           |
| `optimize_meta_budget`          | Budget optimization recommendations                  |
| `optimize_meta_placements`      | Placement optimization (Feed, Stories, Reels, etc.)  |

## Targeting & Assets

| Tool                               | Description                              |
| ---------------------------------- | ---------------------------------------- |
| `browse_meta_targeting`            | Browse available targeting options       |
| `search_meta_targeting`            | Search for specific targeting criteria   |
| `discover_meta_assets`             | Find reusable assets in your account     |
| `validate_and_prepare_meta_assets` | Validate assets meet Meta's requirements |

## Lead Generation

| Tool                             | Description                              |
| -------------------------------- | ---------------------------------------- |
| `list_meta_lead_forms`           | List available lead gen forms            |
| `get_meta_lead_form_submissions` | Retrieve lead form submissions           |
| `list_meta_pixels`               | List Meta Pixels for conversion tracking |
| `list_meta_instagram_accounts`   | List connected Instagram accounts        |