> ## Documentation Index
> Fetch the complete documentation index at: https://developer.adspirer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Agent Skills Overview

> Pre-built AI agent skills for common advertising workflows — campaign management, performance reviews, wasted spend audits, and ad copy generation.

# Agent Skills

Adspirer skills are pre-built workflows that combine multiple MCP tools into cohesive, guided processes. Instead of calling individual tools, skills handle entire workflows end-to-end.

## Available Skills

<CardGroup cols={2}>
  <Card title="Campaign Management" icon="bullhorn" href="/skills/campaign-management">
    End-to-end campaign creation: keyword research → campaign setup → ad copy → extensions
  </Card>

  <Card title="Performance Review" icon="chart-line" href="/skills/performance-review">
    Comprehensive performance analysis with actionable recommendations
  </Card>

  <Card title="Setup & Onboarding" icon="rocket" href="/skills/setup-onboarding">
    Initial workspace setup, account linking, and strategy configuration
  </Card>

  <Card title="Wasted Spend Audit" icon="money-bill-wave" href="/skills/wasted-spend-audit">
    Identify and eliminate budget waste across all platforms
  </Card>

  <Card title="Ad Copy Generation" icon="pen-fancy" href="/skills/ad-copy-generation">
    AI-powered ad copy creation aligned with your brand strategy
  </Card>
</CardGroup>

## How Skills Work

Skills are defined as structured templates that:

1. **Set context** — Load your business profile and strategy from `STRATEGY.md`
2. **Guide the AI** — Provide step-by-step instructions for the workflow
3. **Call tools** — Execute the right MCP tools in the right order
4. **Maintain state** — Persist decisions and outcomes for future reference

## Strategy-Aware Execution

All skills reference your `STRATEGY.md` file — a persistent document that captures your brand positioning, target audience, competitive landscape, and campaign strategy. This ensures every campaign, keyword choice, and ad copy aligns with your overall marketing strategy.

<Card title="Learn about strategy-aware execution" icon="brain" href="/agents/strategy-aware-execution">
  How strategic context flows through every agent action
</Card>