> ## Documentation Index
> Fetch the complete documentation index at: https://developer.adspirer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance Review Skill

> AI-powered campaign performance analysis with actionable optimization recommendations across all ad platforms.

# Performance Review

The Performance Review skill provides comprehensive campaign analysis with actionable recommendations.

## What It Analyzes

* **Key metrics** — ROAS, CPA, CTR, conversion rate, impression share
* **Trend analysis** — Period-over-period performance changes
* **Benchmark comparison** — Your metrics vs. industry benchmarks
* **Anomaly detection** — Unexpected performance changes with explanations
* **Budget efficiency** — Spend allocation and wasted budget identification

## Example Usage

```
Review my Google Ads performance for the last 30 days
and compare to the previous period
```

The skill pulls data from all connected platforms and provides a structured analysis with specific optimization actions.