Strategy-Aware Execution
Every Adspirer agent action is informed by yourSTRATEGY.md — a persistent document that captures your marketing strategy and evolves over time.
How It Works
- Setup creates STRATEGY.md — During onboarding, the agent researches your business and creates a strategy document covering brand positioning, target audience, competitive landscape, and campaign goals.
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Every action references it — When creating campaigns, researching keywords, or writing ad copy, the agent reads
STRATEGY.mdto ensure alignment. -
Strategy evolves — As campaigns run and data comes in, the agent updates
STRATEGY.mdwith learnings, performance insights, and refined targeting.
What STRATEGY.md Contains
| Section | Content |
|---|---|
| Business Profile | What you do, who you serve, your USPs |
| Target Audience | Demographics, job titles, industries, pain points |
| Competitive Landscape | Key competitors and your differentiation |
| Campaign Strategy | Goals, budget allocation, platform priorities |
| Brand Voice | Tone, messaging guidelines, key phrases |
| Performance History | What’s worked, what hasn’t, key learnings |
Cross-Session Persistence
Unlike a typical AI conversation that forgets context,STRATEGY.md persists across sessions. Whether you come back tomorrow or next month, the agent picks up where you left off with full context.
Multi-Agent Consistency
In environments like Claude Code that support subagents,STRATEGY.md ensures consistency. The main agent and any subagents all reference the same strategy document, preventing conflicting campaign decisions.