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Performance Review

The Performance Review skill provides comprehensive campaign analysis with actionable recommendations.

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What It Analyzes

  • Key metrics — ROAS, CPA, CTR, conversion rate, impression share
  • Trend analysis — Period-over-period performance changes
  • Benchmark comparison — Your metrics vs. industry benchmarks
  • Anomaly detection — Unexpected performance changes with explanations
  • Budget efficiency — Spend allocation and wasted budget identification

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Example Usage

Review my Google Ads performance for the last 30 days
and compare to the previous period
The skill pulls data from all connected platforms and provides a structured analysis with specific optimization actions.
Last modified on March 22, 2026