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Documentation Index

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Wasted Spend Audit

The Wasted Spend Audit skill identifies budget waste and provides specific actions to recover spend.

What It Checks

  • Search term waste — Irrelevant search terms consuming budget (Google Ads)
  • Underperforming campaigns — Campaigns with poor ROAS or high CPA
  • Audience overlap — Competing ad sets targeting the same users (Meta)
  • Creative fatigue — Ad creatives with declining performance
  • Budget misallocation — Spend not aligned with best-performing campaigns

Example Usage

Run a wasted spend audit across all my ad platforms
The skill analyzes spend across all connected platforms and provides a prioritized list of actions with estimated savings.
Last modified on March 22, 2026