Wasted Spend Audit
The Wasted Spend Audit skill identifies budget waste and provides specific actions to recover spend.What It Checks
- Search term waste — Irrelevant search terms consuming budget (Google Ads)
- Underperforming campaigns — Campaigns with poor ROAS or high CPA
- Audience overlap — Competing ad sets targeting the same users (Meta)
- Creative fatigue — Ad creatives with declining performance
- Budget misallocation — Spend not aligned with best-performing campaigns