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Agent Skills

Adspirer skills are pre-built workflows that combine multiple MCP tools into cohesive, guided processes. Instead of calling individual tools, skills handle entire workflows end-to-end.

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Available Skills

Campaign Management

End-to-end campaign creation: keyword research → campaign setup → ad copy → extensions

Performance Review

Comprehensive performance analysis with actionable recommendations

Setup & Onboarding

Initial workspace setup, account linking, and strategy configuration

Wasted Spend Audit

Identify and eliminate budget waste across all platforms

Ad Copy Generation

AI-powered ad copy creation aligned with your brand strategy

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How Skills Work

Skills are defined as structured templates that:
  1. Set context — Load your business profile and strategy from STRATEGY.md
  2. Guide the AI — Provide step-by-step instructions for the workflow
  3. Call tools — Execute the right MCP tools in the right order
  4. Maintain state — Persist decisions and outcomes for future reference

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Strategy-Aware Execution

All skills reference your STRATEGY.md file — a persistent document that captures your brand positioning, target audience, competitive landscape, and campaign strategy. This ensures every campaign, keyword choice, and ad copy aligns with your overall marketing strategy.

Learn about strategy-aware execution

How strategic context flows through every agent action
Last modified on March 22, 2026